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The web page zfast.co.uk had the following in the site, "We believe every client deserves the best." We saw that the webpage stated " Since 2009 weve only ever used the best hardware and software available on the market for our services." It also said " Were dedicated to provding a top-quality experience to you at affordable prices we know youll love us. We offer a range of powerful virtual private servers, ideal for someone starting out and experienced users alike. Get your FREE 7 day trial now! Were confident in our." The header had web hosting as the highest ranking optimized keyword. This keyword is followed by reseller hosting, shoutcast hosting, and vps which isn't as urgent as web hosting. The other words zfast.co.uk used was domain name registration. zfast is included but could not be understood by web engines.